BMA Houston

BMA Brilliance Award

The Houston Chapter of the Business Marketing Association (BMA) - 2007 B to B Marketer of the Year Call for Entries

The BMA Brilliance Award
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August 21, 2007 - Houston, Texas - The Houston Chapter of the Business Marketing Association (BMA) is now accepting nominations for its Business-to-Business Marketer of the Year award. The award - also known as the BMA Brilliance Award, will be presented at BMA Houston's annual Lantern Awards ceremony on October 18, 2007 at the Houston Club (additional details can be found on the BMA Houston web site at: www.bmahouston.com). BMA will recognize an individual with senior marketing responsibilities in the greater Houston, Texas area. All entries must be received by September 21, 2007.

The award honors outstanding accomplishments in the field of Business-to-Business Marketing. It is open to all members of the local marketing community and everyone is encouraged to nominate an individual doing exceptional work in the field of Business-to-Business Marketing. Individuals should possess overall responsibility for marketing of their company or organization and be directly associated with a company or firm marketing product(s) or service(s) to other businesses.

How to Enter

To enter, follow these steps:

1. Select a nominee. All nominations will be considered. Nominees need NOT be BMA members. This nominee should exemplify the qualities of a true leader in the field of business marketing. Please review the eligibility requirements closely.

2. Complete the online application form on the BMA Houston Web Site ( www.bmahouston.com/brilliance_awards ). Include your contact information, and the BMA will contact you to let you know your application has been accepted. All nominations will be kept confidential. If your nominee is selected as a finalist, we will contact you for a color photo. All applications must be submitted by September 21, 2007
Nominees will be judged solely on the answers to the three questions on the entry form. Please do not send any other appendices, ads, video-tapes, or samples. There are no entry fees. For questions about the entry rules, contact Vic Cherubini, CBC, at epic@epicsoftware.com or 281-363-3742.

Judging Criteria

Nominees will be judged on three key criteria:

1) Marketing Accomplishments (50%):

Discuss the nominee's accomplishments on the basis of innovation, marketplace success and business impact. Have the nominee's accomplishments involved new concepts, methods/models, and the use of marketing research or market-based knowledge - Discuss marketplace challenges and the nominee's marketing strategy and tactics used to answer challenges and initiate creative solutions. Primary emphasis should be placed on accomplishments within the past 18 months, with measurable results.

2) Marketing / Sales Responsibility Results (30%):

Discuss the nominee's responsibility for marketing and/or sales. Show how the nominee's marketing strategy influenced the company's growth locally/nationally/globally. Discuss the recognition the company received in the media and in their industry as a result of the nominee's accomplishments. Demonstrate how initiatives have contributed to the overall marketing and/or sales success. Examples include improved profitability or market share.

3) The Person (20%):

How has the nominee's leadership style contributed to unique approaches and demonstrated leadership in action. Please site practical examples from the nominee's professional career. How do the accomplishments (business, personal and community) of the nominee distinguish them among industry peers. Please list and awards, achievements, degrees, or other recognition the nominee may have received.

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For Additional Information please contact:

Linda Ives - Chapter Administrator

7715 Southmeadow

Houston, TX 77071

713-723-1325 - bmainfo@sbcglobal.net